At Lamb Creative, we set out to create a brand identity for Airo Psychiatry that reflects both professionalism and care. The name Airo, derived from the Greek word meaning “to lift” or “elevate,” became the foundation of our design direction. We translated this idea into a visual language that communicates support, growth, and clarity.

Our approach combined refined typography, a calm, balanced and neutral colour palette, and simple, uplifting design elements. Together, these convey both trust and optimism, qualities essential in psychiatric care. Beyond the core identity, we extended the brand into stationery, referral forms, and supporting collateral, ensuring every part of the clinic feels consistent and approachable.

The result is a brand presence that lifts and elevates, just as the name suggests, offering reassurance to families, professionals, and patients alike, while underscoring Airo Psychiatry’s clinical expertise and compassionate approach.