Visual Identity | Packaging Design
The Pure is a Lactoferrin-modified milk powder that is catered towards children. The brand has approached us to create a child-friendly design that is both fun and has a premium natural look. We have created a design that is unisex as we wanted it to be attractive to any child and be excited to drink it. With the combination of an adorable digital illustration and the use of pastel colours on a matte container, we have constructed the look and style that draws attention to parents, wanting a healthy and safe option for their children.