Visual Identity | Packaging Design | Interior Concept
A destination record shop that world-famous Johnny Depp once visited. Located in the famous 798 area in Beijing, a huge factory area that previously functioned as an army operations centre, and now home to a range of creatives and artists. LI-PI records is one of the earliest records shop in Beijing.
The branding is combined by a retro and modern theme, an art-deco inspired shape with sound waves to emphasise. We do love the novel The Great Gatsby and the golden age.
Black and gold is a high contrast blend that combines refinement with timeless beauty, elevating the opulence of the setting.